Lincoln's New Digital Scent Collection Elevates the 2024 Nautilus Experience
February 21 2024,
Lincoln has introduced an expanded Digital Scent collection for the all-new 2024 Nautilus, an addition that promises to make every journey more personalized and refreshing. This unique feature, first available in the all-new Nautilus SUV, allows owners to select from seven distinct in-cabin scents, each designed to create a unique atmosphere that complements the luxurious interior of the vehicle.
Collaborating with renowned perfumiers and Lincoln's own designers, the brand has carefully crafted a range of fragrances that cater to diverse preferences. From the earthy notes of Mystic Forest, featuring cedarwood and patchouli, to the crisp freshness of Ozonic Azure and the soothing tones of Violet Cashmere, the initial trio of scents was designed to start the collection on a high note. The addition of four new aromas, including the invigorating Cloud Balsam and the peaceful Serene Seashore, further broadens the palette, allowing for an even more customized in-vehicle environment.
Teresa Cheung, Lincoln's manager of Client Experience, emphasized the importance of personalization in today's automotive landscape, stating that the Digital Scent feature enables clients to create their own sanctuary on the road. This initiative is part of Lincoln's broader focus on enhancing overall wellness and comfort for its drivers and passengers, acknowledging the significant impact of sensory experiences on mood and well-being.
The development of these fragrances involved a meticulous selection process, adhering to standards set by the International Fragrance Association (IFRA) to ensure quality and safety. The Digital Scent system itself is ingeniously designed, with each scent cartridge equipped with a microchip for precise control via the vehicle's center stack touchscreen. This integration extends to the Lincoln Digital Experience, allowing for a seamless blend of digital and sensory customization.
Lincoln has ensured that the scent diffusion process is independent of the vehicle's HVAC system, enabling drivers to activate or deactivate the feature without affecting the cabin's temperature settings. The scent cartridges, tested to withstand extreme temperatures, promise durability and consistent performance across varying climates.
Available for purchase through Lincoln's website, Lincoln Access Rewards, and directly from the vehicle's in-vehicle QR code, these Digital Scent cartridges offer an easy way for Nautilus owners to enhance their driving experience with a touch of luxury and personalization.
As the 2024 Lincoln Nautilus hits the market, its expanded Digital Scent collection stands as a thoughtful and innovative feature, designed to make every drive a more enjoyable and tailored experience.
